An interesting read from a “carnist”:

http://www.time.com/time/nation/article/0,8599,2077750,00.html

The author admits he is a meat lover, but stresses the importance of choosing humanely-treated meat and animal products.

We skimmed through some of the comments… most of the commenters were fired up: either “how dare you tell me not to eat meat!” or “how dare you take livestock abuse so lightly!” Obviously not everyone is as motivated as Haute Pasture readers to seek out humane products; the average American probably doesn’t think about the animals at all as he or she is ordering a burger from the drive-thru. We view an article like this as a positive thing, that may get the average Joe to wake up and start taking baby steps toward being a more responsible consumer.