We braved the insanity at the shiny new Whole Foods in Charlottesville today. A security guard was directing traffic in the parking lot, and the place was a zoo, but it was beautiful. We have a couple posts planned around Whole Foods, but in the meantime, we’ll just say we were very impressed by the new store, and appreciated this sign:
From The Statesman in Austin, TX:
Kudos to Whole Foods for making it easier for concerned shoppers to purchase from farms that value the living conditions of their resident livestock. A color-coded system rating farms on animal treatment will help consumers make informed decisions about the products they are purchasing, starting with pork, beef, and chicken, but eventually covering all meats sold at the store. The non-profit Global Animal Partnership, who collaborated with Whole Foods on the project, is in talks with other retailers about expanding the program beyond Whole Foods.
Whole Foods already has baseline standards of animal treatment that must be met by farms whose meat is carried at the store. For example, chickens may not have their beaks trimmed, and pigs must be allowed to root freely. This new initiative promises to protect many more farm animals while making it easier for consumers to choose responsibly.