Adventures in Brazilian steak eating: the Rubaiyat restaurants

While in São Paulo last week, I was lucky enough to feast at A Figueira Rubaiyat, one of the city’s top restaurants. The “figueira” part of the name comes from the magnificent Bengal fig tree, over 100-years-old, that the dining room was built around. Here’s a picture from the restaurant’s website:

… because the pictures I took don’t do it justice:

branches

roof

top

trunk

But probably more interesting to you, dear readers: who are the cows served at A Figueira Rubaiyat and its sister restaurants in the Rubaiyat Group?

The Rubaiyat Group claims to be a “Farm to Plate” operation that rears pasture-raised beef cattle, chicken, and pigs on their own farm in Dourados, Mato Grosso do Sul, Brazil, since 1968. The animals are “fed naturally and raised in freedom,” according to a press release; but it is unclear from everything I could find online if “naturally” means they’re not fed hormones or unnecessary antibiotics, if the cows are finished on grass or on a feedlot, and if humane slaughtering practices are employed.

The meal was enormous and delicious and we were too busy cramming food into our faces for me to take any pictures, other than of the tree as we were leaving. Sorry. Imagine, along with the steak and fish entrees: fresh breads; an appetizer platter of sliced salami, olives, mozzarella balls and tomatoes, and salmon chunks; sides of grilled veggies, puffed potato slices, and hearts of palm; and an elaborate dessert buffet that we were sadly too painfully stuffed to try.

I’m sure you’re wondering if I ate steak. Unfortunately for me (by all accounts from my cohorts at the table), I didn’t do this research into the origins of the beef until after our dinner, so not knowing if the meat was from happy cows, I didn’t try the steak. Instead, I tried the exotic-sounding pirarucu, a large, ancient, air-breathing fish from the Amazon. It was good, but the steak eaters said there was no comparison to the meat. I’ll just have to go back to Brazil to try it!

In closing, since I didn’t get a food shot, here’s a cityscape. It’s a really neat town.

Sao Paulo

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