The Omnivore’s Dilemma Quote of the Day

From the Big Organic chapter, pp. 157-158:

Along with the national list of permissible synthetics, “access to pasture,” and, for other organic animals, “access to the outdoors” indicate how the word “organic” has been stretched and twisted to admit the very sort of industrial practices for which it once offered a critique and an alternative… And yet, the pastoral values and imagery embodied in that world survive in the minds of many people, as the marketers of organic food well understand: Just look at a container of organic milk, with its happy cows and verdant pastures. Thus is a venerable ideal hollowed out, reduced to a sentimental conceit printed on the side of a milk carton: Supermarket Pastoral.

Leave a Reply

Your email address will not be published. Required fields are marked *